We have had the privilege of featuring some great local business-owners–passionate people who contribute to their communities in order to collectively bring growth to the city. And behind the success of many small businesses is a great family–like the Irimuras, owners of Yotsuba Bakery in Ishikawacho. They offer an array of original, creative pastries and a good number of them incorporate wafu (Japanese-style) qualities.
The first thing you notice when stepping inside the bakeshop is the warmth of the atmosphere. Sure, it’s stocked wall-to-wall with freshly-baked pastries, but you’ll realize that the warmth isn’t just from the ovens or baked goods–it emanates from the friendly couple behind the counter. Hiroshi Irimura makes all of the pastries by himself while his wife Mana tends to the customers. The couple met while both were working at a restaurant in Tokyo. After 17 years of working there, Hiroshi wanted to open his own place. He trained at a bakery to hone his skills and finally opened Yotsuba Bakery last December. The Irimuras decided on relocating from Tokyo because Mana’s family lives in Yokohama. “I wasn’t expecting strong bonds among neighbors here,” says Hiroshi, “but I have a completely different perspective now. Everyone here is so kind. We have been well taken care of by our neighbors and customers.”
Two of our favorites of Hiroshi’s creations are the buttery Melon Bread and the Kinpira Gobo Cheese Oyaki (pan-fried dumplings), both ¥180. The latter are filled with kinpira gobo (sauteed/simmered burdock and carrots) salad mixed with white miso, mayo and cheese. The bakery’s Cream Bread (¥100) is stuffed with custard and its sugary crust is shaped to resemble the face of a panda. Cranberry Cream Cheese (¥260) consists of soft, chewy dough and dried cranberries complemented by cream cheese. The autumnal Daigaku Imo Danish (¥260) is loaded with sweet potato paste and large chunks of daigaku imo (honey-glazed sweet potato). Last but not least is the classic Raisin Bread (¥180), with large, sweet raisins kneaded into fresh dough–a great addition to any breakfast.
Behind all their hard work is the Irimuras’ desire to spread joy to customers. “I try to be bright and enthusiastic towards my customers and exude a spirit of fun,” says Hiroshi. “I want to create an atmosphere in my shop that brings smiles to my customers’ faces, and in turn, delight to my family. That motivates us to carry on our business for as long as possible.”
