To commemorate the reopening of the Yokohama Museum of Art, the exhibition Masahiko Sato: New × (How to Make + How to Understand) will be held from June 28 to November 3, 2025. Masahiko Sato is a creator and educator who has had a profound impact on Japanese visual expression and educational culture through a wide range of works, including NHK’s PythagoraSwitch, the hit song Dango 3 Kyodai, and NEC’s Bazaar de Gozaru.
This exhibition, which looks back on nearly 40 years of Sato’s career, brings together a diverse array of works from video pieces and media art to publications, showcasing his creative process and unraveling his original approach to “how to make.” By encountering the ways of thinking embedded in his accessible and familiar works, visitors will be encouraged to reflect on their own ways of perceiving the world, making the exhibition a meaningful and educational experience.
It also introduces the unique theories and ideas Sato has developed over the years, offering a multifaceted view of the appeal of his creativity. The content will be deeply appreciated by longtime fans of his work, but also serves as an inspiring experience for all audiences.
With its engaging and playful exhibits that can be enjoyed by both children and adults, the exhibition presents new possibilities at the intersection of art, education, and media. Through the innovative world of Masahiko Sato, visitors are invited to experience the joy of creativity and discovery.